Determining Marketing Strategy to Support Customer Relationship Management with the Apriori Algorithm

Business competition has forced companies to be more selective in implementing their marketing strategies. This increasingly rapid technological development is an aspect that can utilized achieving ease of doing everything. The this technology have a good impact on business people, Customer Relationship Management (CRM) one the strategies meet goals store. To fulfill these objectives, authors conducted analysis sales transaction data using assistive devices such as mining. Data mining part analytical which used find patterns data. By applying Apriori Algorithm or Association Rule achieve strategy. algorithm method for finding relationship between items dataset. at Rahmat Elektronik Store, it possible out products are great demand by customers every time they shop Store. results use Minimum Support 5% and Confidance 50%